You probably saw the fabulous ad campaign that took over the world earlier this year. It was about a Swedish shampoo and we can agree that this ad was totally innovative.
This gave the Swedish Childhood Cancer Foundation an idea how to raise awareness about kids with cancer.
The powerful message that is shared using the same innovative method for ads will leave you speechless.
Everyone in the train station gathered there to see this message with a big smile on their faces, but when the message showed up, their facial expressions suddenly changed.
This is a hair-raising message and something that should raise awareness about kids diagnosed with cancer.
Watch the message: